Other intellectual property such as patents and copyrights have set expiration terms but trademarks are like vaults (or piggy banks) on steroids, they can last forever and can hold an immense quantity of value. As a matter of fact, your trademark can become your business’s most valuable asset
Strategically used creative, distinctive slogans help your business stand out and make your brand more desirable. Advertising slogans can be registered as trademarks in the United States but they can’t be descriptive or merely informational. Effective slogans that qualify as trademarks are not easy to create so protect it when you find one that qualifies as a trademark!
While Roger Federer did register his full name and signature as trademarks, it is Nike, the sports footwear and apparel giant, who registered the ‘RF’ trademark in 2010 and therefore, Nike is the owner of the logo in various registries across the world in international classes covering clothing and footwear. Intellectual property ownership needs to be discussed when brands are being created and when sponsorship agreements are being negotiated. If that had been done, it would be NIKE the one that would be seeking to license the trademark rights to the valuable logo.
The trademark of your products and services is fundamental to the success of your business. A successful business has a solid trademark foundation and a comprehensive trademark search is the first step toward achieving that. Are you sure you want to rely your on a trademark search performed buy you? Let an intellectual property attorney assist you.
If you are looking to patent a logo, you are not alone but patent law does not protect logos. Many people get confused about intellectual property so keep reading this article to learn which intellectual property right can protect your logo. Not sure how to protect your intellectual property? Don’t know if you should file for a copyright, patent, trademark, trade secrets or a combination of these?